As Donald Trump gears up for another presidential campaign, his early staff selections are already drawing attention, shedding light on the significant influence of two key figures: his eldest son, Donald Trump Jr., and conservative media heavyweight Tucker Carlson. These choices provide a glimpse into the power dynamics shaping Trump’s inner circle as he prepares for a potential return to the White House.
Building the Inner Circle
Trump’s early hires reflect a clear strategy: appeal to his most loyal base while reinforcing his administration’s “America First” ideology. Among his initial appointees are veterans of his previous campaign and administration, but new faces are emerging as well. Notably, the influence of Don Jr. and Tucker Carlson seems to be steering these decisions.
Don Jr.’s Expanding Role
Donald Trump Jr., long a visible and vocal supporter of his father’s political ambitions, is taking on a more formalized leadership role in the campaign. Sources close to the campaign suggest Don Jr. is actively involved in vetting staff and shaping policy priorities, particularly on issues like gun rights, free speech, and energy independence.
“Don Jr. is his father’s closest political advisor right now,” said a senior campaign official. “He has his finger on the pulse of the base and knows what resonates.”
Tucker Carlson’s Influence
Tucker Carlson, the former Fox News host turned media mogul, has emerged as an influential figure in Trump’s orbit. Since departing Fox, Carlson has maintained a strong following through his independent media platform, which has become a hub for right-wing discourse. His reach and credibility with conservative voters make him a valuable ally for Trump’s campaign.
Carlson’s influence reportedly extends beyond media strategy. Insiders say he has had direct input on key staffing decisions, advocating for individuals who align with his hardline stances on immigration, foreign policy, and cultural issues.
Key Staff Picks So Far
Several early hires reflect the dual influence of Don Jr. and Carlson:
- Stephen Miller: A trusted advisor from Trump’s first term, Miller is reprising his role as a senior policy strategist. Known for his staunch positions on immigration and national security, his return signals a continuation of Trump’s tough stance on these issues.
- Kari Lake: The former Arizona gubernatorial candidate and rising star in Republican circles has been tapped for a senior communications role. Lake, a favorite of both Don Jr. and Carlson, is known for her media savvy and combative style.
- Vivek Ramaswamy (Adviser): Although not officially part of the campaign, Ramaswamy is said to be in regular contact with Trump’s team. The biotech entrepreneur and former 2024 presidential candidate shares Carlson’s populist economic views.
- Kash Patel: A former top Pentagon official under Trump, Patel is expected to take a leading role in national security planning. Both Don Jr. and Carlson reportedly view him as a key figure in reshaping U.S. foreign policy.
Balancing Competing Factions
Trump’s early picks illustrate a delicate balancing act between different factions within the Republican Party. The influence of Don Jr. and Carlson underscores a shift toward prioritizing figures who energize the grassroots base over establishment conservatives.
However, this dynamic is not without its challenges. Some GOP strategists have expressed concern that the campaign could lean too far into culture wars and alienate moderate voters crucial for a general election victory.
“Trump’s biggest challenge will be broadening his appeal without losing the core of his support,” said GOP strategist Sarah Longwell. “His early staff choices suggest he’s doubling down on his base-first strategy, which worked in 2016 but faces new hurdles in 2024.”
The Road Ahead
As Trump’s campaign machinery begins to take shape, the influence of Don Jr. and Tucker Carlson signals a clear message: Trump is not moderating his positions. Instead, he is rallying his most fervent supporters and leaning into the populist, nationalist themes that have defined his political career.
With months to go before primary season kicks off, these early moves provide a window into how Trump plans to navigate the shifting landscape of American politics—and who he’ll rely on to help him do it. Whether this strategy will propel him back to the White House remains to be seen, but one thing is certain: the roles of Don Jr. and Tucker Carlson will be pivotal.